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The ASM Interview: Greg McPheeters Talks the Santa Cruz Surf Scene, Surf Racks, and His "Guiding Principle" For Business
The best products today are the ones that come out of necessity. Made by someone who said "ya know, things would be easier if this...

Cash Lambert
Sep 9, 2024


Our Favorite Booths at September’s Surf Expo 2024
A massive conference center, a labyrinth of booths guaranteed to get you lost (in a good way), and thousands of surf and coastal brands:...

Cash Lambert
Sep 8, 2024


San Diego Shark Attacks in 2026: Everything You Need to Know
As I walked along the beach in San Diego this weekend, I noticed shark eggs buried in almost every patch of seaweed. Even though they are easily missed because most of their outer lining blends in with the color of seaweed, the number I could point out was striking. I began to think that if I’m seeing this many shark eggs washed up on shore, the amount that are hatching in the water must be copious. Despite this, and being a surfer, I have never had an alarming encounter wit

Olivia Roberts
Sep 2, 2024


The Best Longboard Leashes
No matter how experienced you are on a longboard, there are moments when a leash is a necessary accessory. On days when the waves are head high or the inside is filled with rocks sticking out above the surface, a leash can save you from a painful swim to shore to reclaim your surfboard. In this article, we will show you a perfectly tailored shopping list of leashes for your longboard. Follow along to help improve your next session! Why Wear a Leash While Longboarding? As you

Olivia Roberts
Sep 2, 2024


How KGUARD Makes The Ultimate Waterproof Key Pouch For Surfers
Whether you're on the Oahu's North Shore, California, Florida, or at any lineup in the world, you're going to need a place to keep your...

Cash Lambert
Aug 31, 2024


Retailer Showcase: Surf Diva Presented by Feelgoodz
Editorial Note: This retailer showcase, presented by Feelgoodz , highlights the continued success of surf shops around the country....

Cash Lambert
Aug 30, 2024


Kyan Yang's Latest Surf Film: POTLUCK
I did the film because I wanted to make something longer and more meaningful. I’ve always enjoyed seeing free surfers save clips and then

Mark Sawyer-Chu
Aug 27, 2024


Sunset Cliffs Surf Guide
Although Sunset Cliffs is only a 5-mile stretch of land in San Diego , there is no shortage of waves to be found. Whether you know The...

Olivia Roberts
Aug 23, 2024


We Tested Isle Paddleboards "Switch Pro". Here’s 4 Reasons It Should Be Your Next Paddleboard
Photo courtesy Isle Paddleboards If you’re like me, you want to stay on or in the water 365 days a year. Regardless of where you live,...

Cash Lambert
Aug 20, 2024


5 Reasons Why You Need Joolca's HOTTAP Portable Surf Shower
Photo courtesy Joolca Whether you’re chasing hurricane swell up the East Coast , suiting up in a wetsuit on the West Coast , braving...

Cash Lambert
Aug 19, 2024


The Heartwarming Story Behind Ted Silverberg, Mikke Pierson & Others Taking Blind Children Surfing
Read the excerpt from Cash Lambert's book "Surf Therapy: The Evidence-Based Science for Physical, Mental and Emotional Well-Being."

Cash Lambert
Aug 15, 2024


Surfer Necklaces: The Best Options Today
If you are in the market for a gift for that surfer in your life, or just looking for yourself, you have found yourself in the right place! In this article we will look at a few companies that have great surf necklaces, and why they are so popular today. What’s So Special About a Surfer’s Necklace? Today, the surfer style has become a worldwide phenomenon that is no longer restricted to just those with the hobby. Whether it is a trend promoted by tiktok or the recent Netflix

Olivia Roberts
Aug 14, 2024


The Conscientious Surfer’s Guide to Great White Sharks in Southern California
We’ve all been there: maybe it’s that the clouds have rolled in, or that the water is murky and the swell sub-par; perhaps you are simply...
Shannon Thornton
Aug 14, 2024


Sally Fitzgibbons and Alan Cleland Win 2024 Lexus US Open of Surfing Presented by Pacifico
Photo: WSL Sally Fitzgibbons (USA) and Alan Cleland Jr (MEX) won the World Surf League (WSL) Lexus US Open of Surfing Presented by...

ASM Staff
Aug 12, 2024


Did Native Hawaiians Use Surf Therapy?
Read the excerpt from Cash Lambert's book "Surf Therapy: The Evidence-Based Science for Physical, Mental and Emotional Well-Being."

Cash Lambert
Aug 10, 2024
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