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How ZONiE is Ushering in a New Era of Energy Drinks (That Are Good For You)
Photo courtesy ZONiE For surfers and outdoor enthusiasts today, energy is at a premium. And that extra energy we need, whether it's pre or post surf or getting through the day, usually comes from energy drinks. But here’s the problem. With so many energy drinks out there today, which one is actually good for you? The truth is that many of today's energy drinks are choc full of high sugar content, high caffeine, artificial colors, artificial flavoring and other ingredients th

Mark Sawyer-Chu
4 days ago


Visit Huntington Beach Presents: "Feel the Stoke with Duke Aipa"
How do you earn the nickname " Surf City ?" First, the location must have good, consistent waves. Second, the area must also be the epicenter of the surf industry, with surf shops, surf businesses, and home to iconic surf contests. And third, the community must be tight-knit, care and respect for each other, all the while exhibiting surfing's greatest quality: aloha. There’s only one location around the world that embodies all of this: Huntington Beach, otherwise known as Sur

Cash Lambert
Feb 10


The 10 Toughest Surfers, Presented by Xtratuf
There's no doubt about it: surfing requires toughness. After all, some of the best sessions come with the most risk: difficult paddle outs, fighting currents, paddling for waves of consequence, riding walls of water the size of buildings and enduring long hold-downs. With that in mind, we partnered with Xtratuf — an apparel company who's products ( especially their boots ) are the definition of tough — and compiled a list of the toughest surfers today. Surfers who charge the

Cash Lambert
Jan 27


Surf Expo Celebrates 50 Years, And Looks Forward to 50 More
Signage paying homage to Surf Expo's incredible 50 years was on full display throughout the January 7-9th event. Photo courtesy Stephanie Brown Throughout January 7-9, 2026, the surf collective, from legacy brands to startups, pros and more, gathered for the bi-annual Surf Expo. This time, it had more significance than ever: it was the 50th year of the tradeshow. Surf Expo's 50 years is a historic amount of time, because when the show first took place in 1976, pro surfing was

Cash Lambert
Jan 14


12 Reasons El Salvador Should Be Your Next Surf Destination
12 Reasons El Salvador Should Be Your Next Surf Destination

Cash Lambert
Dec 17, 2025


How to Use the Dawn Patrol's Garmin Integration to Improve Your Surfing
With Dawn Patrol, all of these stats — and more — are all at your fingertips. Photo courtesy Dawn Patrol There's one thing that all of us surfers have in common, regardless of where we surf, the type of boards we ride and our skill level: we all want to improve our surfing. But unlike other sports where you can easily track your performances, doing so with surfing has been ambiguous. Improving your surfing meant catching more waves, and feel stronger while doing so. In today'

Cash Lambert
Dec 8, 2025


The Warmest Grom In The World Thanks to Dryrobe
There's nothing worse than a cold child on the beach.

Mark Sawyer-Chu
Dec 3, 2025


The Ultimate Holiday Gift Guide for Surfers
It's the holiday season, which means two things: there's going to be waves fueled by cold fronts, and you're going to be looking for new gear for yourself and your loved ones. But with so much surf and beach gear out there, where do you start? In the old days, catalogs used to arrive in your mail to inspire you with the year's latest and greatest gifts, and today, these catalogs take the form of digital gift guides. From shoes to clothes, sunglasses, towels, protein bars (we'

ASM Staff
Dec 3, 2025


How Dryrobe Keeps Atlantic Park Surf Warm
Step on to the grounds at Atlantic Park Surf , and you’ll see dreamy waves peeling endlessly and barrels spitting, all with a backdrop of beautiful blue water. But that's not all. You'll also easily spot the staff, all wearing Dryrobe changing robes. The embroidered robes are more than just a way to spot the staff on hand for any questions or help you need. Because the surf park is open year 'round in Virginia Beach, an environment with rainstorms and cold temperatures, the

Mark Sawyer-Chu
Nov 18, 2025


Rachael Tilly and Kai Ellice-Flint Win World Longboard Titles at 2025 Surf City El Salvador Longboard Championships
There's no better place to hold a championship longboard contest than the venue of El Sunzal in El Salvador. From the long and unraveling wave itself to the surrounding jungle and beach community, it's a true surfer's paradise. That's why, when there is a contest at El Sunzal, it's going to be historic, and that one word describes the 2025 Surf City El Salvador Longboard Championships held in November. Your 2025 champs: Rachael Tilly and Kai Ellice-Flint. The event, a single

Cash Lambert
Nov 17, 2025


Surf Expo Celebrates 50 Years of Innovation and Expands Shoreline Outdoor Category
Surf Expo, the leading marketplace for watersports, coastal, and outdoor lifestyle brands, proudly celebrates its 50th anniversary in 2026. Since 1976, Surf Expo has served as the go-to destination for trend-setting product launches, industry connections, and business growth. This milestone year also marks a strategic spotlight on Shoreline Outdoor — a growing category that bridges surf, coastal, and outdoor lifestyles for today’s water-inspired outdoor consumers. For five

ASM Staff
Nov 5, 2025


Atlantic Park Surf: Everything You Need to Know
Atlantic Park Surf is the latest wave pool to join the stage of synthetic surfing. Like the rest of the East coast, Virginia Beach suffers from a bad case of inconsistent waves — but no longer. Atlantic Park Surf’s cutting-edge wave lagoon aims to make this a problem of the past. History of Atlantic Park Surf Atlantic Park Surf is the first Wavegarden Cove facility in the United States. Wavegarden is a Spain-based wave tech company, which currently has 12 surf parks in oper

Kailey Aiken
Oct 29, 2025


Rip Curl Grom Search Champs: Who Won In The Pool?
Teagan Meza wins the 2025 Rip Curl Grom Search!

Mark Sawyer-Chu
Oct 22, 2025


Required Viewing: "Billabong's East Coast Tour"
Take Billabong's all-star surf team and put it in an East Coast blender, and here's what comes out: one of the best East Coast edits of the year. From chasing storm surf to scoring new wave pool perfection, jump in the van with the Billabong team as we visit the people and places that make the East Coast of the United States what it is.

ASM Staff
Oct 22, 2025


The "Hari Mari Difference": CEO Jeremy Stewart Talks Flip Flops, God Winks, and Philanthropy
Want to wear flip flops, but you haven't found a pair that is comfortable or durable enough? Founders Jeremy and Lila Stewart have a solution: the Hari Mari difference. Photo courtesy Hari Mari Now that temperatures are getting warmer — and summer is just around the corner — its officially flip flop season. Do you dread the "break in period" for a new pair of flip flops, which is not only uncomfortable, and not only creates blisters; it can even draw blood? Or worse, you may

Cash Lambert
Oct 18, 2025


5 Reasons You Should Choose Electric Bike Co for Your Next E-Bike
With so many E-bikes to choose from today, how can you make the best choice? Photo courtesy ASM There’s no doubt about it: E-bikes have taken over the surfing world. From Southern California’s Lowers or Huntington Beach to Florida’s New Smyrna Beach , you’re bound to see an army of e-bikes zooming around with surfboards in tow. And it makes sense why: they’re easy to park, fun to use, and it’s good for the environment. So if you haven’t already joined the E-bike movement

Cash Lambert
Oct 18, 2025


Rip Curl Named An Official Partner of Atlantic Surf
RIP CURL NAMED AN OFFICIAL PARTNER OF ATLANTIC PARK SURF

Mark Sawyer-Chu
Oct 2, 2025


The Best Men's Boardshorts for 2026 Reviewed
If you’re looking for your next pair of boardshorts, we’ve got you covered! There are endless factors to consider when shopping for boardshorts, but the main goal should be to interfere with your surfing as little as possible. The last thing you want is a rough pair of boardshorts chafing you in the lineup. On the other hand, you don’t want to fork over all your money for a brand new pair of boardshorts. In this article, we’ll break down the best boardshorts for you today,

Steve Anderson
Sep 30, 2025


How You Can Invest in the "Wave Pool Arms Race" with Surf Lakes
Founder Aaron Trevis and newly-named Ambassador Tom Curren talk surf entrepreneurship & the future of wave pools Photo courtesy Surf...

Cash Lambert
Sep 18, 2025


Ron Jon Surf Shop Announces Passing of Founder Ron Dimenna
Ron Jon Surf Shop announced on Sunday the passing of Founder Ron Dimenna, a legend in the Florida, East Coast and worldwide surf...

ASM Staff
Sep 7, 2025
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