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How Dryrobe Keeps Atlantic Park Surf Warm
Step on to the grounds at Atlantic Park Surf , and you’ll see dreamy waves peeling endlessly and barrels spitting, all with a backdrop of beautiful blue water. But that's not all. You'll also easily spot the staff, all wearing Dryrobe changing robes. The embroidered robes are more than just a way to spot the staff on hand for any questions or help you need. Because the surf park is open year 'round in Virginia Beach, an environment with rainstorms and cold temperatures, the

Mark Sawyer-Chu
Nov 18


Rachael Tilly and Kai Ellice-Flint Win World Longboard Titles at 2025 Surf City El Salvador Longboard Championships
There's no better place to hold a championship longboard contest than the venue of El Sunzal in El Salvador. From the long and unraveling wave itself to the surrounding jungle and beach community, it's a true surfer's paradise. That's why, when there is a contest at El Sunzal, it's going to be historic, and that one word describes the 2025 Surf City El Salvador Longboard Championships held in November. Your 2025 champs: Rachael Tilly and Kai Ellice-Flint. The event, a single

Cash Lambert
Nov 17


The Ultimate Holiday Buyer's Guide for Surfers
It's the holiday season, which means two things: there's going to be waves fueled by cold fronts, and you're going to be looking for new gear for yourself and your loved ones. But with so much surf and beach gear out there, where do you start? In the old days, catalogs used to arrive in your mail to inspire you with the year's latest and greatest gifts, and today, these catalogs take the form of digital gift guides. From shoes to clothes, sunglasses, towels, protein bars (we'

ASM Staff
Nov 5


Surf Expo Celebrates 50 Years of Innovation and Expands Shoreline Outdoor Category
Surf Expo, the leading marketplace for watersports, coastal, and outdoor lifestyle brands, proudly celebrates its 50th anniversary in 2026. Since 1976, Surf Expo has served as the go-to destination for trend-setting product launches, industry connections, and business growth. This milestone year also marks a strategic spotlight on Shoreline Outdoor — a growing category that bridges surf, coastal, and outdoor lifestyles for today’s water-inspired outdoor consumers. For five

ASM Staff
Nov 5


The Warmest Grom In The World Thanks to Dryrobe
There's nothing worse than a cold child on the beach.

Mark Sawyer-Chu
Nov 3


Atlantic Park Surf: Everything You Need to Know
Atlantic Park Surf is the latest wave pool to join the stage of synthetic surfing. Like the rest of the East coast, Virginia Beach suffers from a bad case of inconsistent waves — but no longer. Atlantic Park Surf’s cutting-edge wave lagoon aims to make this a problem of the past. History of Atlantic Park Surf Atlantic Park Surf is the first Wavegarden Cove facility in the United States. Wavegarden is a Spain-based wave tech company, which currently has 12 surf parks in oper

Kailey Aiken
Oct 29


Rip Curl Grom Search Champs: Who Won In The Pool?
Teagan Meza wins the 2025 Rip Curl Grom Search!

Mark Sawyer-Chu
Oct 22


Required Viewing: "Billabong's East Coast Tour"
Take Billabong's all-star surf team and put it in an East Coast blender, and here's what comes out: one of the best East Coast edits of the year. From chasing storm surf to scoring new wave pool perfection, jump in the van with the Billabong team as we visit the people and places that make the East Coast of the United States what it is.

ASM Staff
Oct 22


The "Hari Mari Difference": CEO Jeremy Stewart Talks Flip Flops, God Winks, and Philanthropy
Want to wear flip flops, but you haven't found a pair that is comfortable or durable enough? Founders Jeremy and Lila Stewart have a solution: the Hari Mari difference. Photo courtesy Hari Mari Now that temperatures are getting warmer — and summer is just around the corner — its officially flip flop season. Do you dread the "break in period" for a new pair of flip flops, which is not only uncomfortable, and not only creates blisters; it can even draw blood? Or worse, you may

Cash Lambert
Oct 18


5 Reasons You Should Choose Electric Bike Co for Your Next E-Bike
With so many E-bikes to choose from today, how can you make the best choice? Photo courtesy ASM There’s no doubt about it: E-bikes have taken over the surfing world. From Southern California’s Lowers or Huntington Beach to Florida’s New Smyrna Beach , you’re bound to see an army of e-bikes zooming around with surfboards in tow. And it makes sense why: they’re easy to park, fun to use, and it’s good for the environment. So if you haven’t already joined the E-bike movement

Cash Lambert
Oct 18


Rip Curl Named An Official Partner of Atlantic Surf
RIP CURL NAMED AN OFFICIAL PARTNER OF ATLANTIC PARK SURF

Mark Sawyer-Chu
Oct 2


The Best Men's Boardshorts for 2026 Reviewed
If you’re looking for your next pair of boardshorts, we’ve got you covered! There are endless factors to consider when shopping for boardshorts, but the main goal should be to interfere with your surfing as little as possible. The last thing you want is a rough pair of boardshorts chafing you in the lineup. On the other hand, you don’t want to fork over all your money for a brand new pair of boardshorts. In this article, we’ll break down the best boardshorts for you today,

Steve Anderson
Sep 30


How You Can Invest in the "Wave Pool Arms Race" with Surf Lakes
Founder Aaron Trevis and newly-named Ambassador Tom Curren talk surf entrepreneurship & the future of wave pools Photo courtesy Surf...

Cash Lambert
Sep 18


Ron Jon Surf Shop Announces Passing of Founder Ron Dimenna
Ron Jon Surf Shop announced on Sunday the passing of Founder Ron Dimenna, a legend in the Florida, East Coast and worldwide surf...

ASM Staff
Sep 7


From the Floor at Surf Expo: 7 Unique Trends for 2025
If you have any questions about the surf industry — from new brands to new products, the state of the industry and more — you’ll find it...

Cash Lambert
Sep 7


Our Favorite Activities at the September 2025 Surf Expo
Surf Expo’s 49th event was the best yet. No, that’s not hyperbole, and yes, it’s a line we use often here at ASM. But it’s the truth:...

Cash Lambert
Sep 6


Our Summer Beach Buyer's Guide: Suits, Gear, Accessories & More
The temperatures are warmer, and it's officially summer. If you're going to spend the summer months like us — at or near the beach — you’ll need some gear to enhance and protect your experience, from suits to sunscreen, sunglasses, chairs and more. Those of us here at American Surf Magazine have tested summer products, and below you'll find our recommendations for the ladies, for the men, and accessories for all. Marlowe- No. 128 Facial Lotion, SPF 50 The Marlowe Daily Face L

ASM Staff
Aug 25


The Best Surf Watches Reviewed
Trust us, you need a surf watch. With all the advancements in the surf industry over the years, how can we be expected to tell the time in the water by the sun’s place in the sky? And with all the advancements in the basic surf watch, the thought of actually counting your own waves per session, not knowing the length of each one of your rides in both time and distance, not being able to call for emergency assistance, and not being able to foresee tide changes, weather, and GP

Cash Lambert
Aug 10


FORGED: Latest 805 Short Film with Nate Tyler
FORGED: Latest 805 Short Film with Nate Tyler

Mark Sawyer-Chu
Jul 28


The ASM Interview: Jess Ponting Talks Sustainability, Surf Parks, and the Future of Surfing
Jess Ponting's career has put him in the proverbial barrel of the surf park & surf tourism industries. Photo courtesy Jess Ponting If you...

Cash Lambert
Jul 1
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