It's the holiday season, which means two things: there's going to be waves fueled by cold fronts, and you're going to be looking for new gear for yourself and your loved ones. But with so much surf and beach gear out there, where do you start? In the old days, catalogs used to arrive in your mail to inspire you with the year's latest and greatest gifts, and today, these catalogs take the form of digital gift guides. From shoes to clothes, sunglasses, towels, protein bars (we'

There's no better place to hold a championship longboard contest than the venue of El Sunzal in El Salvador. From the long and unraveling wave itself to the surrounding jungle and beach community, it's a true surfer's paradise. That's why, when there is a contest at El Sunzal, it's going to be historic, and that one word describes the 2025 Surf City El Salvador Longboard Championships held in November. Your 2025 champs: Rachael Tilly and Kai Ellice-Flint. The event, a single

Surf Expo, the leading marketplace for watersports, coastal, and outdoor lifestyle brands, proudly celebrates its 50th anniversary in 2026. Since 1976, Surf Expo has served as the go-to destination for trend-setting product launches, industry connections, and business growth. This milestone year also marks a strategic spotlight on Shoreline Outdoor — a growing category that bridges surf, coastal, and outdoor lifestyles for today’s water-inspired outdoor consumers. For five

Atlantic Park Surf is the latest wave pool to join the stage of synthetic surfing. Like the rest of the East coast, Virginia Beach suffers from a bad case of inconsistent waves — but no longer. Atlantic Park Surf’s cutting-edge wave lagoon aims to make this a problem of the past. History of Atlantic Park Surf Atlantic Park Surf is the first Wavegarden Cove facility in the United States. Wavegarden is a Spain-based wave tech company, which currently has 12 surf parks in oper

Teagan Meza wins the 2025 Rip Curl Grom Search!

Take Billabong's all-star surf team and put it in an East Coast blender, and here's what comes out: one of the best East Coast edits of the year. From chasing storm surf to scoring new wave pool perfection, jump in the van with the Billabong team as we visit the people and places that make the East Coast of the United States what it is.

Want to wear flip flops, but you haven't found a pair that is comfortable or durable enough? Founders Jeremy and Lila Stewart have a solution: the Hari Mari difference. Photo courtesy Hari Mari Now that temperatures are getting warmer — and summer is just around the corner — its officially flip flop season. Do you dread the "break in period" for a new pair of flip flops, which is not only uncomfortable, and not only creates blisters; it can even draw blood? Or worse, you may

With so many E-bikes to choose from today, how can you make the best choice? Photo courtesy ASM There’s no doubt about it: E-bikes have taken over the surfing world. From Southern California’s Lowers or Huntington Beach to Florida’s New Smyrna Beach , you’re bound to see an army of e-bikes zooming around with surfboards in tow. And it makes sense why: they’re easy to park, fun to use, and it’s good for the environment. So if you haven’t already joined the E-bike movement

RIP CURL NAMED AN OFFICIAL PARTNER OF ATLANTIC PARK SURF

Founder Aaron Trevis and newly-named Ambassador Tom Curren talk surf entrepreneurship & the future of wave pools Photo courtesy Surf...

Ron Jon Surf Shop announced on Sunday the passing of Founder Ron Dimenna, a legend in the Florida, East Coast and worldwide surf...

If you have any questions about the surf industry — from new brands to new products, the state of the industry and more — you’ll find it...

Surf Expo’s 49th event was the best yet. No, that’s not hyperbole, and yes, it’s a line we use often here at ASM. But it’s the truth:...

Trust us, you need a surf watch. With all the advancements in the surf industry over the years, how can we be expected to tell the time in the water by the sun’s place in the sky? And with all the advancements in the basic surf watch, the thought of actually counting your own waves per session, not knowing the length of each one of your rides in both time and distance, not being able to call for emergency assistance, and not being able to foresee tide changes, weather, and GP

FORGED: Latest 805 Short Film with Nate Tyler

Jess Ponting's career has put him in the proverbial barrel of the surf park & surf tourism industries. Photo courtesy Jess Ponting If you...

Attention to detail and artisan craftmanship are two core pillars of the Ombraz brand, founded by Jensen Brehm and Nikolai Paloni. Photo...

Photo courtesy Curtis Reale On January 7, 2025, the Palisades fire made its way to Malibu’s shores, destroying everything in its wake....

Spotsurfer: The Parking Platform That’s Changing How We Move

Peak red tide season is approaching, and these toxic blooms can negatively impact marine life, beach safety, and human health. A Deadly...