Want to wear flip flops, but you haven't found a pair that is comfortable or durable enough? Founders Jeremy and Lila Stewart have a solution: the Hari Mari difference. Photo courtesy Hari Mari Now that temperatures are getting warmer — and summer is just around the corner — its officially flip flop season. Do you dread the "break in period" for a new pair of flip flops, which is not only uncomfortable, and not only creates blisters; it can even draw blood? Or worse, you may

With so many E-bikes to choose from today, how can you make the best choice? Photo courtesy ASM There’s no doubt about it: E-bikes have taken over the surfing world. From Southern California’s Lowers  or Huntington Beach  to Florida’s New Smyrna Beach , you’re bound to see an army of e-bikes zooming around with surfboards in tow.  And it makes sense why: they’re easy to park, fun to use, and it’s good for the environment.  So if you haven’t already joined the E-bike movement

RIP CURL NAMED AN OFFICIAL PARTNER OF ATLANTIC PARK SURF

Founder Aaron Trevis and newly-named Ambassador Tom Curren talk surf entrepreneurship & the future of wave pools Photo courtesy Surf...

Ron Jon Surf Shop announced on Sunday the passing of Founder Ron Dimenna, a legend in the Florida, East Coast and worldwide surf...

If you have any questions about the surf industry — from new brands to new products, the state of the industry and more — you’ll find it...

Surf Expo’s 49th event was the best yet. No, that’s not hyperbole, and yes, it’s a line we use often here at ASM. But it’s the truth:...

Trust us, you need a surf watch. With all the advancements in the surf industry over the years, how can we be expected to tell the time in the water by the sun’s place in the sky? And with all the advancements in the basic surf watch, the thought of actually counting your own waves per session, not knowing the length of each one of your rides in both time and distance, not being able to call for emergency assistance, and not being able to foresee tide changes, weather, and GP

FORGED: Latest 805 Short Film with Nate Tyler

Jess Ponting's career has put him in the proverbial barrel of the surf park & surf tourism industries. Photo courtesy Jess Ponting If you...

Attention to detail and artisan craftmanship are two core pillars of the Ombraz brand, founded by Jensen Brehm and Nikolai Paloni. Photo...

Photo courtesy Curtis Reale On January 7, 2025, the Palisades fire made its way to Malibu’s shores, destroying everything in its wake....

Spotsurfer: The Parking Platform That’s Changing How We Move

Peak red tide season is approaching, and these toxic blooms can negatively impact marine life, beach safety, and human health.  A Deadly...

While Southern California surfers were stoked on great swell recently — sea lions and dolphins were less stoked on what the ocean was...

Photo courtesy XtraTuf Andrew “Cotty” Cotton spends most of his time in extreme environments. The blonde-haired 42-year-old big wave...

Life Update with CJ Hobgood

The waves are bigger, the stakes are higher, and the chase is far from over. Stream Season 3 of the 100 Foot Wave on HBO!

When the waves are going off, the last thing you want to do is leave the beach, even if it's for food, rest, or to get a good night's...

We love surf books. The imagery, the storytelling, the feeling of print in our fingertips. So when a new surf book comes along, we get...