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How You Can Invest in the "Wave Pool Arms Race" with Surf Lakes
Founder Aaron Trevis and newly-named Ambassador Tom Curren talk surf entrepreneurship & the future of wave pools Photo courtesy Surf...

Cash Lambert
Sep 18


The Best Inflatable Paddleboards Ranked & Reviewed
Inflatable paddleboards are a fun, convenient option for water sports and adventure. What is an Inflatable Paddleboard? Inflatable paddleboards are actually paddle boards that are able to be inflated, deflated, and then rolled up so that traveling with them is easy and hassle-free. Inflatable Paddleboards vs Traditional Paddleboards: What's the Difference? A real paddleboard is a very large, heavier board that you are able to do all sorts of activities on including wave ridin

Bailey Ann Kaiser
Sep 11


Ron Jon Surf Shop Announces Passing of Founder Ron Dimenna
Ron Jon Surf Shop announced on Sunday the passing of Founder Ron Dimenna, a legend in the Florida, East Coast and worldwide surf...

ASM Staff
Sep 7


From the Floor at Surf Expo: 7 Unique Trends for 2025
If you have any questions about the surf industry — from new brands to new products, the state of the industry and more — you’ll find it...

Cash Lambert
Sep 7


The Best Beach Pillows Reviewed
Many people visit the beach to escape the stress of their everyday hustle and bustle. While a beach towel is great for laying out on the sand, it doesn’t always provide the optimal comfort or head support that we are looking for. I know that I personally have tried to build up a pile of sand under my towel to try and combat this problem. That's where a beach pillow comes in. A beach pillow can be a great solution to ensure you get that relaxing nap on the beach that you’ve be

Olivia Roberts
Sep 6


Our Favorite Activities at the September 2025 Surf Expo
Surf Expo’s 49th event was the best yet. No, that’s not hyperbole, and yes, it’s a line we use often here at ASM. But it’s the truth:...

Cash Lambert
Sep 6


The 10 Best Longboard Waves in California Ranked
The California coastline may just be the best stretch of surfing coastline in the world. It offers everything from punchy, beach-break...

Aidan Sautner
Aug 26


Our Summer Beach Buyer's Guide: Suits, Gear, Accessories & More
The temperatures are warmer, and it's officially summer. If you're going to spend the summer months like us — at or near the beach — you’ll need some gear to enhance and protect your experience, from suits to sunscreen, sunglasses, chairs and more. Those of us here at American Surf Magazine have tested summer products, and below you'll find our recommendations for the ladies, for the men, and accessories for all. Marlowe- No. 128 Facial Lotion, SPF 50 The Marlowe Daily Face L

ASM Staff
Aug 25


Want to Surf Competitively? Here's How to Get Started.
From the likes of legendary surfers like Kelly Slater and John John Florence to surfers grinding it out on the Qualifying Series, every...

Aidan Sautner
Aug 18


Réunion Island Shark Attacks (2026 Report)
Picturesque beaches. White sandy shorelines shaded by palm trees, and turquoise waters boasting world-class waves that surfers traveled from all over the world to ride. Practically paradise on earth -- if it weren’t for the sharks. Réunion is a small speck of an island located in the Indian Ocean, a stopover point for many migratory shark species. It is one of the “sharkier” areas of the world, with a string of attacks in the 2010s. “La Crise Requins,” or, the Shark Crisis

Kailey Aiken
Aug 18


Shark Attacks in Brazil (2026 Report)
There have been 111 confirmed unprovoked shark attacks in Brazil since 1931, with the highest number of attacks being 65 occurring in the state of Pernambuco, according to the International Shark Attack File. With Brazil being a surf mecca , should you worry about sharks when surfing there? What actions can you take to prevent a shark attack? Keep reading to find out. How Many Shark Attacks Happen on the Brazilian Coast? Sharks are common visitors along the coast of Brazil

Kailey Aiken
Aug 18


Are There Shark Attacks on Australia's Gold Coast?
World-class, sand-bottom point breaks line this 35-mile-long stretch of Australian coastline, with boardshorts being the only clothing...

Aidan Sautner
Aug 11


The Best Surf Watches Reviewed
Trust us, you need a surf watch. With all the advancements in the surf industry over the years, how can we be expected to tell the time in the water by the sun’s place in the sky? And with all the advancements in the basic surf watch, the thought of actually counting your own waves per session, not knowing the length of each one of your rides in both time and distance, not being able to call for emergency assistance, and not being able to foresee tide changes, weather, and GP

Cash Lambert
Aug 10


Recapping the Historic 2025 ISA World SUP and Paddleboard Championship in Surf City El Salvador
In mid November, El Sunzal, La Liberta, El Salvador played host to the worlds’ greatest collection of SUP and Paddleboard talent with over 169 athletes, representing 27 national teams. The waves were pumping, the air was warm (no wetsuits necessary), and the crowd — given the several team components of the event — was absolutely electric. You could feel the excitement and passion on the beach. Video courtesy Surf City El Salvador Oh, and if you missed the 2025 World Longboar

Cash Lambert
Jul 31


FORGED: Latest 805 Short Film with Nate Tyler
FORGED: Latest 805 Short Film with Nate Tyler

Mark Sawyer-Chu
Jul 28
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